For the Love of Layout

Layout is definitely one of my strong points when it comes to design. I even had the good fortune to teach courses in Layout and Design at two local community colleges. Give me space and elements and I’ll provide a solution that conveys information and subtly guides the viewer’s eye through the details while never losing site of your brand and its guidelines.

*As always, click on the mosaic for a slideshow of larger images.

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Additional Info:
In-House Project Client(s) – Slides 7-15: Owner/CEO, Sales Director, Marketing Director, Services Director, Training Manager
Also Worked With: Copywriter, Corporate Photographer, Marketing Coordinator, Application Specialists
Responsibilities Included: brainstorming, copy-writing and editing, layout and design, brand alignment, corporate photographer sourcing and coordination, stock photo sourcing and purchasing, print vendor coordination and collaboration, mail house coordination

Champagne Audience, Beer Budget, Slammer Timeline

We’ve all been there – make it nice, do it for less, and we need it yesterday. Also, it’s an exclusive event, we’re buying dinner, and we want the decision-makers at the tables (did we mention ‘make it nice?’). Keeping it clean with rich indigo linen, a pass of silver ink, and a stock illustration (nice/less is more/quick for less) landed a reserved seat for this A-list event.

*As always, click on the mosaic for a slideshow of larger images.

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Additional Info:
In-House Project Client(s): Owner/CEO, Marketing Director, Sales Director, Regional Salesperson
Responsibilities Included: brainstorming, copy-writing and editing, layout and design, aligned branding, stock-illustration sourcing and purchasing, print vendor coordination, mail house coordination

Project: Straight to the Green – A Country Club Wedding

A Country Club setting, a bride’s classic style and a groom’s disdain for anything patterned determined the use of an understated green for this five piece invitation suite.

*As always, click on the mosaic for a slideshow of larger images.

Project: Viva la Vivid!

The bride’s Latin heritage influenced the vibrant color palette used for this invitation suite. I admit I thought I was hearing things when she announced she wanted to use red, magenta and bright orange together. I love that it pushed my comfort zone and we were both ecstatic with the result. Berries were a prominent feature in the flower arrangements and event décor.

*As always, click on the mosaic for a slideshow of larger images.

A Czech and an Architect Walk Into a Bar…

…on St. Patrick’s Day and end up married three years later. This custom invite reflects the fall wedding setting while the typefaces, sleek lines and botanical component nod to the bride and groom’s contrasting yet complementary styles and backgrounds.

*As always, click on the mosaic for a slideshow of larger images.

Project: Trunk Show

 

This is a custom-designed, handmade invite for an annual Trunk Show hosted by two friends in support of their talented friends. Be sure to check out Silla Designs and Deborah Funches.