Six of One, Two Dozen of Another: Lompoc Brewing 6-packs and Cases

12 Sep

My work for Lompoc Brewing has spanned events, a collaboration, a label, and a bout with a surly marine mammal. Through it all we work really well together while managing to have a lot of fun resulting in solutions we are all proud of. However, I never cease to be surprised and flattered when a client brings me in on a high-level project. In this case, Lompoc’s move to package their flagship IPAs in 6-packs – a first for any of their beers.

Pamplemousse and C-Note IPA have been available in 22-ounce bottles featuring labels designed by WAAMCo for a few years now (large bottles in the images). My task – translate those labels into 6-pack carriers and cases. After a few meetings and research visits to supermarket beer aisles, it was decided early on to lighten up the overall feel for those two pieces. We pulled out the lightest and brightest colors of the original designs for the main floods while resizing and placing elements – including the awesome hop and monetary patterns – for all of the new formats. On the other hand, I needed to keep in mind that the labels for the new 12-ounce bottles were being resized from the originals by the label company with no changes to the color or content. To this end I kept the original circular badges intact on the end panels to maintain continuity from the carrier to its contents.

This was a new process for all of us and we are extremely happy with the results. My knowledge of dielines, drawdowns, and lead times has expanded with such a massive undertaking – I loved the opportunity to stretch and grow. And the best news of all – there’s more to come! Stay tuned!

*As always, click on the mosaic for a slideshow of larger images.

Beer and Chocolate? Yes, Please!

12 Jun

Design by Jen Lompoc Beer + Chocolate Event Poster Design

On its own, a beer and chocolate pairing party sounds quite attractive, but getting the opportunity to design the event poster? That takes the errrr, cake! Okay, so there wasn’t any cake involved, but I was provided with pairing specifics, event details and logos with the usual ‘make it look good and have fun with it’ directive.

I wasn’t completely sure how I was going to illustrate hunks of chocolate in an appealing way, but once I came upon the pattern and tiling idea to replicate chocolate squares, it all came together. I then used elements of the poster for a quarter page flier handed out at beer tastings held at The Meadow previous to the pairing event. I must say, I had a blast working on this, Lompoc was really happy with the results, and the event was so well-attended they had to get more chocolate part way through!

*As always, click on the images to view larger versions.

Design by Jen Lompoc Beer + Chocolate Event Flier Design

Evolution of the Saison (Label)

11 Jun

Design by Jen Lompoc Brewing Saison Beer Launch Poster Design

Design by Jen Lompoc Brewing Saison Beer Label Design

Another quick project post – this time for a beer label (!!). Lompoc Brewing came to me in need of a label design for their new seasonal, Saison de L’Evolution, French for “Evolution of the Season.” They knew they wanted the design to center around John Foyston’s painting of a tractor – it’s a Belgian-style Farmhouse Ale after all – which contributed to the choice of burlap as the overall label background. Historically, Lompoc’s labels have included a lot of texture – I wanted to honor that and stay consistent in the use of the centered circular format so that the new label could coexist nicely with its predecessors.

Shown are a couple of quick shots of the bottle in-situ and a graphic of the launch event poster illustrating the expansion on the label design for additional marketing usage.

*As always, click on the images to view larger versions.

Sneak Peek: Logo and Rebranding Project

18 Feb

Usher Financial Group Logo Design Rebrand

Here’s a peek at a recently completed logo that was part of an overall company rebranding project. The logo is finalized and we’re in the final stages of getting the collateral produced. Stay tuned for pics and the whole story!

Lompoc Brewing Holiday Beer Poster

16 Dec

Lompoc 2014 Holiday Beer Poster

Instructions were to have fun with it… And indeed, it was one of the more fun projects I’ve worked on in awhile. What’s more fun than a holiday beer party and a surly polar bear in mittens?

*As always, click on the image for a larger view.

Just Another WordPress Site

11 Nov

Ideate Software Web Site Design

Here’s a web site I designed for the WordPress platform for a 3rd party architectural software developer.

Additional Info:
In-House Project Client(s): Owner/CEO, Sales Director, Marketing Director, Operations Manager, Director of Software Development
Also Worked With: Web Developer, Copywriter, Software Engineers
Responsibilities Included: brainstorming, research, logo design, site layout and design, icon design, brand alignment, stock photo sourcing and purchasing

The Balkans With a Side of Turkey :: Part 1, Serbia

2 Sep

Belgrade Serbia Balkans Beograd Travel

If you follow me over on Instagram or Twitter, you might have caught a glimpse of my adventures in the Balkans (with a quick zip over to Turkey for good measure) back in June. Initially I thought I’d do a one post roundup including a photo or two of each place, but with five countries visited in 21 days that makes for a severely edited yet still long post. Instead I’ll be trying for quick highlights of each country, possibly with longer, detailed posts in the future. First stop, Serbia.

P.S. I guess this means I should post pics from Portugal and Morocco one of these days too…

Above: View from my 15th floor room. I arrived in Belgrade a few days ahead of our crew in an attempt to straighten out my jet lag. One perk? Awaking early to beautiful morning light.

Novi Sad, Serbia, Balkans, Travel

Train to Novi Sad (shown in the two pics below), the second largest city in Serbia. More on that day over here.

Novi Sad Serbia Balkans Travel

Petrovaradin Fortress Novi Sad Serbia Balkans Travel

And then back to Belgrade.

Belgrade Beograd Serbia Balkans Travel

Kalamegdan Fortress Belgrade Beograd Serbia Balkans Travel

Belgrade Beograd Serbia Balkans Travel

Aviation Museum Belgrade Beograd Serbia Balkans Travel

Though I didn’t fall head over heels, all in all, I ended up liking Belgrade. One wrong turn, some help from friendly locals, and I found my way easily from there on out. While Belgrade didn’t have the wealth of museums many capitals do (I think they’re still getting the national museum back up to speed, though it’s worth a peek), it forced me to check out a few I might not normally have, namely the Nikola Tesla Museum (ask for the guy who demos the exhibits) and the Aviation Museum. Also, bring your appetite! Belgrade has no shortage of food offerings with its abundance of cafés/kafanas. Everything I had was very good and affordable.

As with most places a good bit of wandering is the best way to take it all in. Belgrade boasts a ton of details if you pause to look. It’s a city of contrasts. There’s obvious appeal in centuries of history in a scenic fortress, churches, squares, and art nouveau embellishments juxtaposed with the beauty of decay and grit of recent history – communist era buildings, a bombed Ministry of Defense ruin, and a revered and graffitied printing institution. Obviously with only five days, there is plenty I did not get around to seeing or experiencing – given the right opportunity, I would definitely return.