My work for Lompoc Brewing has spanned events, a collaboration, a label, and a bout with a surly marine mammal. Through it all we work really well together while managing to have a lot of fun resulting in solutions we are all proud of. However, I never cease to be surprised and flattered when a client brings me in on a high-level project. In this case, Lompoc’s move to package their flagship IPAs in 6-packs – a first for any of their beers.
Pamplemousse and C-Note IPA have been available in 22-ounce bottles featuring labels designed by WAAMCo for a few years now (large bottles in the images). My task – translate those labels into 6-pack carriers and cases. After a few meetings and research visits to supermarket beer aisles, it was decided early on to lighten up the overall feel for those two pieces. We pulled out the lightest and brightest colors of the original designs for the main floods while resizing and placing elements – including the awesome hop and monetary patterns – for all of the new formats. On the other hand, I needed to keep in mind that the labels for the new 12-ounce bottles were being resized from the originals by the label company with no changes to the color or content. To this end I kept the original circular badges intact on the end panels to maintain continuity from the carrier to its contents.
This was a new process for all of us and we are extremely happy with the results. My knowledge of dielines, drawdowns, and lead times has expanded with such a massive undertaking – I loved the opportunity to stretch and grow. And the best news of all – there’s more to come! Stay tuned!
*As always, click on the mosaic for a slideshow of larger images.