Evolution of the Saison (Label)

11 Jun

Design by Jen Lompoc Brewing Saison Beer Launch Poster Design

Design by Jen Lompoc Brewing Saison Beer Label Design

Another quick project post – this time for a beer label (!!). Lompoc Brewing came to me in need of a label design for their new seasonal, Saison de L’Evolution, French for “Evolution of the Season.” They knew they wanted the design to center around John Foyston’s painting of a tractor – it’s a Belgian-style Farmhouse Ale after all – which contributed to the choice of burlap as the overall label background. Historically, Lompoc’s labels have included a lot of texture – I wanted to honor that and stay consistent in the use of the centered circular format so that the new label could coexist nicely with its predecessors.

Shown are a couple of quick shots of the bottle in-situ and a graphic of the launch event poster illustrating the expansion on the label design for additional marketing usage.

*As always, click on the images to view larger versions.

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5 Responses to “Evolution of the Saison (Label)”

  1. Sharon Ulrich June 11, 2015 at 4:03 pm #

    Nice write-up on the process of this awesome creation!

    Sent from my iPhone

    >

  2. eva.orlik June 11, 2015 at 10:29 pm #

    Very cool, great job!

    Sent via the Samsung Galaxy S® 6, an AT&T 4G LTE smartphone

Trackbacks/Pingbacks

  1. Six of One, Two Dozen of Another: Lompoc Brewing 6-packs and Cases | Design by Jen - September 12, 2016

    […] work for Lompoc Brewing has spanned events, a collaboration, a label, and a bout with a surly marine mammal. Through it all we work really well together while managing […]

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