Tag Archives: #pdxbeer

A Collaboration For Your Health! Cheers!

31 Jul

Last year my friend Bryan, head brewer at Lompoc Brewing, began his campaign to coerce me into a beer collaboration. Lompoc was in the thick of things with their Classic Rock IPA series that was to feature 11 (get it?) collaborations across the Pacific Northwest beer world. If I agreed, I would join the ranks of Fred Bowman, John Foyston and Jerry Fechter, Jack Harris, Brian Scheehser, and Hilda Stevens to name a few. And so you ask – as did I – how does Jen follow all those headlining acts? And why? What did I have to offer in the way of collaboration? Marquee status? Connections? Nope and nope. The other thing I got hung up on, predictably, was the name. If there was no concept-related tie-in to beer what was the point? Fred had conceived a white IPA titled the White Album. I watched as bands and hops were referenced: Cream, Foreigner, the Rolling Stones, Saaz, Nugs (& Rock ‘n’ Roll). I still dispute Poison as classic, but I get where she was going and she wins props for creating the only one still in production.

Months later at a Lompoc event, Bryan was still trying to convince me. Bands, songs, and oh yeah, how it might taste were discussed. Also, he had procured some hard-to-get hops from another brewery to appease my aversion to bitterness and my inclination toward citrus aroma. No pressure. Jack Harris only tried to steal them that one time. I had to admit I was pleased no one had referenced Led Zeppelin yet. They’re my favorite of the classics and no one used them. Actually, the missed opportunity was a little distressing. Though not distressing enough to outweigh the ‘opportunity’ to clean 900 pounds of spent grain out of a mashtun, Advil for days being my reward. I’d had my turns at Portland U-Brew and I knew brewing really wasn’t my, err, pint of pale.

Without committing I returned to my car and turned on the radio. Led Zeppelin’s Ramble On – one of my top Zep songs – was playing and I really listened to the lyrics. If it weren’t dark, I’m pretty sure the sun would have burst through the November clouds as Robert Plant sang, “And to our health we drank a thousand times, it’s time to Ramble On.” Light bulb. Sunburst. Angels singing. It suddenly added up to collaborate on this beer. I knew what I had to offer. I knew I could help market this thing. I’m a serial cheerser. It was one of my favorite songs by one of the greatest classic rock bands. It was the last beer in the series. It was truly time to Ramble On. I messaged Bryan. I was in.

And that’s how I ended up taking a day off in December to help brew 15 barrels of beer. No miracles in the way of suddenly wanting to become a brewer, but a fun day working with a good friend. The really fun part was designing the ‘show’ poster and supplementing it with social media to get people to the launch. The bonus? Coming away with a reminder of what I have to offer in the way of collaboration. But the really, really fun part? The IPA, of course! Cheers!

*As always, click on the mosaic for a slideshow of larger images.

Makes You Smile :: Feb. Photo 22

23 Feb

Makes You Smile - February Photo A Day

Meeting up with a friend, and beer of course.

As I mentioned – I’m attempting a photo a day for February, following along with the prompts over on Fat Mum Slim. I’ll also be keeping them all nice and tidy in a Flickr set.

August Break :: 8.27.12

27 Aug

design_by_jen_bazi_bierbrasserie

Logo, Design by Jen :: Bazi Bierbrasserie :: Portland, Oregon

It’s time for the August Break once again and I’ll be doing my best to follow along. Some of you may remember I participated last year, hopefully I’ve improved some since then. Please take a minute to check out all the amazing submissions over on Flickr.

Brewing Beer :: Round Two

9 Jul

You may remember back in January when a group of us spent a day at Portland U-Brew for a very special cause. Bazi Bierbrasserie tapped our very tasty Saison for a successful fundraising event a few weeks later. Time for a new batch! On June 2nd (yes, I’m a little behind on posting) I arrived a little late (yes, I’d just flown in from Morocco) and snapped a few pics. Not to worry, the ladies are pros at this now! Fun ensued, and the Wit will be ready for its debut July 29th. Check in with Bazi for the details. Hope to see you there!

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Quick Poster Post

5 Jul

aaron gardner point blank concordia ale house poster design

What do you do with free reign, a short timeline and a lo-resolution image? Run with it – Old German Snuggie and all. Fun poster, great establishment, and an even better cause.

Weekend Wanderings

25 Apr

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Cheers to Belgian Beers 2012

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design_by_jen_mimosa

design_by_jen_cherry_blossoms

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design_by_jen_pouty

design_by_jen_amnesia

Sunday Sunlight, Sunday Streetlight

5 Mar

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design_by_jen_sunday_streetlight

Weekend Wanderings: Brewing Beer

31 Jan

design_by_jen_taps_saison

On Saturday I had the good fortune to tag along to Portland U-Brew with my friend and Bazi Bierbrasserie owner, Hilda Stevens. We were on a mission with some lovely ladies from Women for Girls to create a fundraising brew. My role? Document the day. And what a fun day it was.

above: Saison testing, offerings in the pub.

design_by_jen_malt_wheat

Once the recipe’s finalized, a few ingredients are weighed and run through Rex, the grinder.

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Then it’s downstairs to learn the whole process (though I missed a lot with all the distractions – oooh, shiny!)

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How could I not take a photo something so… brightly colored? And those ingredients? Starting to look a lot like beer!

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design_by_jen_ubrew_fermatarium

After a few hours of mixing, stirring, watering, and boiling the brew goes into the Fermatarium for a couple of weeks where something called krauzen forms on top (I think that’s the only detail I retained from the day).

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And finally, we’re triumphant in our accomplishment!

I’ll spill details on the fundraising event and link to the Women for Girls coverage from the day as soon as I can.

Randoms from the Week (or So)

25 Jan

portland_sunset_1.12.2012

portland_sunrise_1.13.12

design_by_jen_living_room

concordia_ale_house_DuchesseDeBourgogne

alberta_park_branches

alberta_park_berries

alberta_park_bark

alberta_park_tree

Randoms from the Week (or So)

11 Jan

Director's Square, Portland

I know I’m in a bit of a rut here lately with just the photo posts. I have some design projects queued up and I’m also looking for some photo projects to join in the near future. But first, FIRST I’m redesigning this site and moving to self-hosted. So, please stay tuned and hold me accountable! In the meantime… I’ll snap photos.

Moon off Hawthorne Street

Bazi Bar in Action

Delerium Tremens Bazi

Backyard Tree

Candlelight

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